Why Pakistan is on the shortlist at all
India has somewhere north of 2,100 global capability centres. Poland has more than 2,000 business services centres. The Philippines turned outsourcing and shared services into a USD 40 billion industry. Pakistan, with a population of around 250 million and IT and IT-enabled services exports of about USD 4.6 billion in FY 2025-26, has comparatively few.
That gap is the opportunity and also the warning. The opportunity is that talent which would cost you a bidding war in Bengaluru is available in Lahore at a discount, and with fewer multinationals competing for the same people, attrition can run lower. The warning is that being early means you don't get to copy anyone's playbook.
A few companies have already done it. British American Tobacco put about USD 5 million into a Global Business Solutions hub in Lahore in 2021 and had grown it past 350 people by 2024, handling finance, supply chain, and data analytics for more than 50 countries. NETSOL Technologies has run engineering out of Lahore for a NASDAQ-listed parent for decades. Systems Limited, 10Pearls, Arbisoft, and Afiniti have each built delivery organisations with international client bases. The proof of concept exists. It is simply not crowded.
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The tax position, in plain terms
Pakistan's IT export incentives are real and also more complicated than the marketing suggests. Two instruments matter.
Exporters registered with the Pakistan Software Export Board get a concessionary rate on IT export proceeds: 0.25 percent, withheld by the bank when the money lands. Exporters and most press coverage treat it as the final tax on that income, which is the part that makes it attractive (KPMG's 2026 budget brief calls it a concessional minimum tax, so ask your adviser which reading applies to you). The rate and its expiry have been revisited in successive finance acts, most recently in the June 2026 budget, which extended it to June 2029, so get the current position confirmed by local counsel before you model anything. Do not build a business case on a blog post, including this one.
The Special Technology Zones Authority, set up under the STZA Act 2021, offers a separate and deeper package to licensed enterprises inside designated zones: a ten-year income tax exemption from the date of licence, customs duty relief on imported capital goods, and a one-window approvals portal. STZA is the instrument that makes a wholly-owned centre pencil out rather than a managed vendor arrangement. It is also the instrument with the most bureaucratic variance between what is written and what happens, so budget time for it.
The strategic gap, and it's been argued openly in Pakistan's business press this year, is that Pakistan has an IT export policy but not a GCC policy. India (Karnataka launched a dedicated GCC policy in 2024), Poland, and Malaysia all built incentive frameworks aimed at captive and shared-services centres. Pakistan's incentives were designed for exporters selling services, not for a multinational standing up an internal cost centre. The two are not the same thing legally, and the mismatch creates friction you will have to work through case by case.
Cost stack: what a 100-seat centre actually runs
Rough annual planning figures for a 100-person engineering and analytics centre in Lahore or Karachi, in USD. These are our own order-of-magnitude planning anchors, not quotes, so pressure-test them against local offers before they reach a business case.
| Line item | Annual cost (USD) | Notes |
|---|---|---|
| Fully-loaded salaries, 100 staff | 2.4M to 3.6M | Blend of 60 engineers, 25 analysts, 15 support and management |
| Office space, 15,000 sq ft grade A | 180K to 300K | Gulberg or DHA Lahore, or Clifton in Karachi |
| Redundant connectivity and power | 90K to 160K | Do not economise here. Two providers plus generator capacity |
| Legal, entity, compliance, audit | 60K to 120K | Higher in year one |
| Recruitment and onboarding | 150K to 250K | Year one only; assume 20 percent of it recurring |
| Training and certification | 80K to 150K | Budget more than you think, see below |
Against a comparable Bengaluru build the salary line usually lands noticeably lower (how much depends on your seniority mix), and against Poland it is not a close comparison. The lines that surprise people are connectivity and training. Do not treat either as optional.
Karachi, Lahore, or Islamabad?
The three-city choice gets made casually and then determines a lot.
Lahore is where most international delivery organisations have landed, and it's the default recommendation for a first centre. Deep engineering supply from LUMS, FAST, UET and a wide private-university tail. Grade A office space in Gulberg and DHA. Strong existing cluster: NETSOL, Systems Limited, Arbisoft and the BAT hub are all there, which means the ecosystem of recruiters, landlords, and facilities vendors already understands what a multinational needs.
Karachi is the commercial capital and the right answer if your centre is finance, banking operations, or anything needing proximity to the corporate head offices of Pakistani institutions. It's the country's biggest city and home to the State Bank of Pakistan and the Pakistan Stock Exchange, so the overall labour pool is deep. The operational overhead of the city is heavier, though. Commute times in Karachi are a genuine retention variable, and many firms there run staff transport as standard.
Islamabad and adjacent Rawalpindi have the best physical infrastructure and the calmest operating environment, which matters more than it sounds when your executives visit. NUST is on the doorstep, and the government and regulatory apparatus is local, which helps if your STZA application is going to need chasing. The pool is smaller and salaries at the senior end are competitive with Lahore rather than below it.
My own read, for what it's worth: Lahore for engineering, Karachi for finance and operations, Islamabad if regulatory proximity or executive comfort is the binding constraint. Splitting across two cities before you have 200 people in one is a mistake that looks like prudence.